The competitive development of flowers and ornamental firms through the use of web-marketing strategies: a survey in the convergence objective regions in Italy
- Autori: Asciuto, A; Di Franco, C; Galati, A; Schimmenti, E
- Anno di pubblicazione: 2011
- Tipologia: eedings
- Parole Chiave: Flowers and ornamental plants firms, web-marketing, website quality, convergence regions
- OA Link: http://hdl.handle.net/10447/54647