Salta al contenuto principale
Passa alla visualizzazione normale.


Cycle of lectures ‘Marketing of Innovative Products and Investment Management’



The cycle of lectures ‘Marketing of Innovative Products and Investment Management’ will be held by Prof. Ruta Baneliene, Professor at Vilnius Tech, Lithuania.

The cycle of lectures will take place on 

- Tuesday 17 January - from 13:00 to 17:00
- Wednesday 18 January - from 13:00 to 17:00

The topics covered by the cycle of lectures are the following:
•        Inovative products’ business model preparation (2 academic hours);
•        Marketing strategy and plan preparation (4 academic hours)
•        Investment evaluation (2 academic hours)
I seminari si svolgeranno in AULA GRASSO.
Number of ECTS: 1
PLEASE NOTE: To get the credit it is mandatory attending the two lectures and presenting a project work.