ESTRATEGIAS PERSUASIVAS EN LOS ANUNCIOS DE TELEVENTA

Abstract

Teleshopping spots represent a paradigmatic example of argumentative and perlocutionary discourse. In them, the creative adopts different strategies in order that the target feels irresistibly attracted by the object he advertises. In this paper we analyze all the elements that, because of their individual discoursive nature, but especially due to their mutual interaction, convert an apparently informative speech into an efficient tool of seduction.