Il consorzio del vino Marsala. Una lettura economico-aziendale della sua storia, evoluzione, declino e possibili scenari futuri.

Abstract

Since the 1940s, the first initiatives take places to create the Marsala wine consortium. In 1963, the constitution of the consortium actually occurs, making Marsala the only Italian wine whose rules of operation are derived from a state law. For almost 50 years the Consortium was a point of reference for producers, amd actively contributed to the qualitative development of the image of Marsala. However, in 2016, after a glorious hustory, the Marsala Consortium no longer appears in the official ministerial list of consortia of Italiam DOC wines. The main reasons for this, illustrated in the paper, can be traced to the drastic reduction of the adherents to the consortium, to the contrasts that arose between the major producers, including the Florio company (today Duca di salaparuta spa). Production today has dropped sharply, individual choices prevail, goals are unclear, conflicts remain between major trasforming companies, non producers and little producers.