Understanding the Drivers of the Daily App Rank: The Role of Revenue Models
- Autori: Ragaglia, D.; Roma, P.
- Anno di pubblicazione: 2015
- Tipologia: Proceedings (TIPOLOGIA NON ATTIVA)
- Parole Chiave: Mobile App Market, Online distribution, Econometric analysis.
- OA Link: http://hdl.handle.net/10447/147749
In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.