Wine Tales vs Design Stories

Abstract

The text discusses the strategic importance of the agri-food sector, particularly wine, in Southern regions. It emphasizes wine's representation of history, culture, and landscape, noting that grapevines are generational products deeply rooted in regional heritage. The text questions the relationship between production techniques, winemaking tradition, and territory. It also explores how design disciplines can engage in this field and strategies to address the market's complexity, including enhancing wine quality in various aspects. The evolving architecture and design in production areas, blending innovation and tradition conservation, are highlighted, urging reflection on these themes from various critical perspectives. The text concludes by addressing the challenges and potential solutions for sustainable development in local gastronomic productions, especially in the Southern wine industry.