Faculty of Educational Science
LM-59 - PUBLIC, BUSINESS AND ADVERTISING COMMUNICATION SCIENCES
LM 59 – SCIENZE DELLA COMUNICAZIONE PUBBLICA, D’IMPRESA E PUBBLICITÀ
Educational objectives - professional opportunities for graduates
The management of communication in public, private and third sector organisations, the activity of advertising agencies, the definition and management of business corporate image at various levels in public administrations and political institutions, are the core of the 2nd cycle degree course in “Public and business communication and advertising”.
The educational programme is based upon educational activities related to Public and business communication subjects and to social, computer and language-related subjects, and educational activities aiming at completing competences in communication studies, through the study of other neighbouring and complementary human sciences (Italian linguistics, Literary criticism and comparative literature, Political Philosophy), and to steer the educational programme towards the needs of the labour market.
The course is designed to prepare students to become high-quality professionals with a thorough grounding in theoretical and methodological issues which enable them to produce successful, well-articulated communication products and promotional campaigns carried out with a solid theoretical grounding and directed to both private and public sector.
The course aims at providing students with advanced knowledge of communication management, in local and national companies and institutions, as well as in public bodies and non-profit organisations.
Students will acquire fluent command of at least one EU language besides Italian.
Graduates of this course might hold high responsibility positions in:
- organisation and management of press offices, public relations offices, communication offices in institutions and/or organs of political representation;
- organisation and management of communication offices in public and private companies;
- definition of institutional and business communication plans;
- information flow management in offices and human resources departments in public or similar companies;
- Advertising market (through traditional communication and promotion forms as well as ICT);
- consulting activities in the field of marketing and political communication.
EDUCATIONAL PROGRAMME
Curriculum: Business Communication and Advertising
| 1st YEAR | Credits |
| Human Resources Organisation | 9 |
| Political Philosophy | 9 |
| Social Psychology | 6 |
| Theory of Literature | 9 |
| IT for Institutional and Business Communication | 6 |
| Analysis of Public Texts and Communication Pragmatics | 9 |
| Elective Educational Activities | 9 |
| 2nd YEAR | credits |
| Marketing of Advertising Companies | 6 |
| Consumer and Life Styles Sociology | 9 |
| Stage | 3 |
| Design, Packaging and Merchandising | 6 |
| Semiotics of Advertising and Spot Advertising Techniques - Semiotics of Advertising - Spot advertising Techniques |
9 6 |
| Group of Optional Educational Activities | 6 |
| Final Examination | 18 |
| Group of optional educational activities | credits |
| Theory and Techniques of Social and Business Communication | 6 |
| Theory and Techniques of Opinion Polls and Consultation Techniques | 6 |
| Business Economics and Management in the Communication Industry | 6 |
EDUCATIONAL PROGRAMME
Curriculum: Social and institutional communication
| 1st YEAR | credits |
| Human Resources Organisation | 9 |
| Political Philosophy | 9 |
| Social Psychology | 6 |
| Theory of Literature | 9 |
| IT for Advertising and Business Communication | 6 |
| Analysis of Public Texts and Communication Pragmatics | 9 |
| Elective Educational Activities | 9 |
| 2nd YEAR | credits |
| Political Sociology | 6 |
| Legal Sociology, Sociology of Deviance and Social Change | 6 |
| Consumer Sociology | 9 |
| Stage | 3 |
| Sociology of Environment and Sustainable Development | 6 |
| Group of Optional Educational Activities | 15 |
| Final Examination | 18 |
| Group of optional educational activities | credits |
| Consultation Techniques and Theory and Techniques of Social and Business Communication – integrated course - Consultation Techniques - Theory and Techniques of Social and Business Communication |
9 6 |
| Consultation Techniques and Business Economics and Management in the Communication Industry - Integrated course - Business Economics and Management in the Communication Industry - Consultation Techniques |
6 9 |
| Consultation Techniques and Theory and Techniques of Opinion Polls - Integrated course - Consultation Techniques - Theory and Techniques of Opinion Polls |
9 6 |
