Il museo virtuale: esperienza narrativa di interazione e immersività

Abstract

Technological evolution has transformed museums into dynamic and interactive spaces, redefining cultural experiences through digitalization and artificial intelligence. The fusion of physical and digital dimensions has made engagement more immersive, enhancing interaction and emotional involvement. Augmented and virtual reality expand accessibility and personalization, while new museum strategies integrate storytelling and active participation. This study explores how emerging technologies are reshaping the role of museums in the 21st century.