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MARIA BERRITTELLA

Modelling strategic alliances in the wide-body long range aircraft market

  • Autori: Berrittella, M.; LA FRANCA, L.; Mandina, V.; Zito, P.
  • Anno di pubblicazione: 2007
  • Tipologia: Articolo in rivista (Articolo in rivista)
  • Parole Chiave: agreements; aircrafts market; competition; technology barriers
  • OA Link: http://hdl.handle.net/10447/3607

Abstract

The wide-body long-range aircrafts market is characterized by increasing rivalry between Airbus and Boeing. One of the factors that drive their strategic behaviour is technological. We propose a technology indicator to identify conditions under which the aircraft companies have incentives to join a coalition. For this, we provide measurement of the side-payments necessary to sign a strategic alliance aimed at reducing technological barriers in the market. The results suggest that the existence of side-payments guarantees the stability of a strategic alliance if the gap in the technological level between the firms is high, or competition is through prices. For monopoly, a strategic alliance is profitable, but never stable.