The Blog, the Blogger and “the Other” on the Net

Abstract

This work describes a qualitative research, still in progress, about blogging. This experience is fully linked to the concept of "social presence": users feel "to be there" in the virtual environment. From a brief review of researches about blogging, we propose a work that, through a semi-structured interview (submitted on line), could analyze the mental representations of bloggers. Moreover, we have the purpose to read these impressions through a key pattern of interactions between blog, blogger and other users. The primary goal of this study, still preparatory, is to explore the psychological means of blogging.