Developing a Blockchain-based Framework for Improving Customers' Loyalty to the Wine Brand: A Case Study

Abstract

this paper focuses on the wine industry and explores how blockchain use cases, and blockchain-based applications including smart contracts, can improve the loyalty of customers to the wine brand. Starting from the strategies currently adopted in the wine industry to upgrade the customers’ loyalty towards the wine brands, the study aimsto propose potential applications of the BCT and smart contracts to make these strategies more effective and less expensive.