Update 09-Aug-2001

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Education

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Workshop

E-commerce
Survey

The goal of this survey is to understand how E-commerce impacts on SMEs growth processes. In particular, those issues related to internationalisation, knowledge, resources acquisition, logistics, customer service and satisfaction will be analysed.
The results of this study will be summarised in a report and a simulation model based on system dynamics. Such results will be provided to all surveyed initiatives.
We wish to thank in advance all those who will send us their feedback through the following form.
Name of Initiative
Name of Lead Organisation
Address
Street
Zip code/City /
Country
Contact Name
Telephone
(International Format)
Fax
(International Format)
E-mail address
Web site http://

E-Commerce Initiative description
Date of foundation /
Number of employees
Revenues for last financial year
Volume of e-commerce business (as % of revenues)
Funding:
Source Public sector
External investment (eg bank loan, venture capital)
Internal funding

Other, please specify:
Short description of the initiative
What reasons pushed you to start your E-commerce Initiative?
How long did it take to launch your initiative?
How did you plan to start your E-commerce Initiative (e.g., formal or informal business planning)?
What main difficulties did you find in planning your E-commerce Initiative?
What main discrepancies have you experienced?
What did you learn and how are you planning future activities?

E-commerce Strategies
Marketing Strategy
How did your E-commerce initiative change your business commercial strategies?  Price
Please specify:
Product
Please specify:
Distribution
Please specify:
Promotion
Please specify:
What effects did you experience on product demand and  predictability?
What effects did you experience on resource acquisition dynamics (i.e., raw materials, personnel, money)?
What main effects did E-commerce generate on your internationalisation policy (e.g., new markets, agents, product positioning)?
What main effects did E-commerce generate on product portfolio (e.g., innovation, life-cycle)?
What are the main policy levers which might affect  E-commerce performance (please rank
0 - not very important
5 - very important)?
Price
Quality
Customer service
Human Resources
Production capacity

Promotion
Information System

Other, please specify:

Scope
Type of initiative
(select either or both)
Business-business
Business-consumer
Business purpose Promotion of products and services
Provision of data and information
Processing of business transactions

Other, please specify:
E-Commerce Policies
(select one or more)
Messaging and information access (eg email, web site browsing)
Traditional media (eg mail, telephone)
Marketing (web site for advertising, promotion, etc)
Promotion to non E-commerce customers
Promotion to E-commerce customers
Other, please specify:
Languages supported:
Current English Spain German
French Portuguese Italian

Other, please specify:
In future English Spain German
French Portuguese Italian

Other, please specify:
Reach of e-commerce activity Number of customers (Business-to-business)
Number of customers (Business-to-consumer)

Technology
Payment types
(select one or more)
Offline
Credit card
Other, please specify:
Did your company develop an internal knowledge base to build the web site? What have been the main factors influencing your decisions (e.g., costs)?

Benefits and barriers
Benefits expected/achieved:
(please rank

0 - not very important
10 - very important)
Lower costs for storage
Lower costs for personnel
Lower costs for logistics
Lower costs for transfer of payments

Shorter delivery time
Quicker processing of orders
Quicker reaction to market/customer needs
Reduce time to market for new products/services

Improved product availability
Improved customer relationship
Gain access to new markets
Improved flow of information
Other
Remarks
Barriers faced/overcome:
(please rank
0 - n.a.
1 - least important
10 - most important)
Capacity/quality of service
Imformation systems
Product distribution
Human Resources
Cost of investment
Consumer cost of access
Security
Cultural
Linguistic
Political
Other
Did you experience any unexpected results from your E-commerce strategy? If yes, what happened?
How your E-commerce strategy is changing your business structure (i.e., production, sales, demand, logistics, costing)?
What are main strengths and weaknesses of small firms in approaching E-commerce? 


Contact: CUSA - Centro Universitario Studi Aziendali, P.zza A. Gentili, 12 - 90143 Palermo tel. +39.091.6254313 - tel./fax +39.091.6254532, or by e-mail Prof. Carmine Bianchi

 

 Highlights

New Education course:
Exploring Business Growth through Scenario Planning
A System Dynamics Simulation & Accounting Perspective

E-commerce survey:
Understanding how E-commerce impacts on SMEs growth processes

Success Story:
Tell us your story

Education:
Dynamic Modellingfor Small Business Growth Management

Join CUSA-SDG mailing list:
Small Business Discussion List

 

  Search on
CUSA-SDG site


 ©2000 CUSA- SDG. All rights reserved
  Other links
Research centers
System Dynamics Society
For further information
Contact: CUSA - Centro Universitario Studi Aziendali, P.zza A. Gentili, 12 - 90143 Palermo tel. +39.091.6254313 - tel./fax +39.091.6254532, or via e-mail: cusa-sdglist@libero.it