Promoting rural development through gastronomic Heritage: the case of the Cerda Artichoke in northwestern Sicily

Abstract

In recent years, gastronomic tourism has emerged as a powerful driver of territorial enhancement, intertwining food, culture, and local development. This study explores the case of the Cerda Artichoke, an emblematic agri-food product of northwestern Sicily, by analyzing its symbolic value, economic role, and promotional strategies through qualitative research based on semi-structured interviews with producers, restaurateurs, and institutional representatives. The results highlight that the artichoke, although lacking formal certification, represents a strong element of community cohesion and territorial identity, reinforced by events such as the Artichoke Festival and traditional culinary practices. Nevertheless, structural challenges emerge, including a lack of supply chain organization, the absence of young farmers, and the need for integrated valorization strategies. The study proposes the construction of a relational short food supply chain and the activation of certification and territorial marketing pathways, with the aim of combining biodiversity conservation, sustainable development, and social innovation. Thus, the Cerda Artichoke is positioned not only as an agricultural product but as a living cultural heritage, contributing to place identity and enabling experiential rural tourism. This valorization fosters local development and enhances the social and economic resilience of rural communities.