Mobile apps and gender equality. Why it is relevant the design of inclusive digital interfaces

Abstract

Designing digital interfaces that deliver an inclusive user experience should be the goal of any designer, regardless of the type of service or target audience. This concept is related to the fact that any service on the face of the earth should offer a satisfying, smooth experience that invites the user to repeat it in the future. In this context, it is crucial to prevent generating feelings of frustration or exclusion even among a small percentage, usually defined as a minority, of people. Therefore, inclusiveness and accessibility are fundamental requirements and should be considered from the earliest stages of designing a product or service. The MUV case study shows how it is possible to design a digital service that is inclusive and thoughtful for each gender.