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LIVIA ROMANO

Il ruolo della cultura nel progetto comunitario di Adriano Olivetti

Abstract

Adriano Olivetti (1901-1960) was the promoter of an unprecedented business project that not only concerned the economic sphere, but also included architecture, social development, politics, the value of the person and of the culture. This paper examines the educational role played by culture in the Olivetti’s project as a way of human growth. To clarify the identity of the Olivetti’s culture, various sources were questioned: the personal library, the editorial choices, his coworkers and the good educational practices carried out in the Olivetti factory. These are pieces of a mosaic through which was possible to reconstruct the Olivettian ideal of a culture that, placed at the center of its communitarian utopia, was primarily at the service of the person.