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2053 - SCIENZE DELLA COMUNICAZIONE PUBBLICA, D'IMPRESA E PUBBLICITA'

Presentation

Educational aims

The 2nd cycle degree course focuses upon the management of communication in public, private and third sector organisations, the activity of advertising agencies, the definition and management of business corporate image at various levels both in public administration and political institutions. The educational programme is centred on: - Class specific activities related to public and business communication and to social, computer and language-related subjects; - Other educational activities aiming at completing the knowledge of communication science through the study of the neighbouring and complementary human sciences (Italian Linguistics, Comparative Literature, Political Philosophy) and to drive the curricular educational programme towards the labour market needs. During the course, students will also have the opportunity to experiment, through a practice period (3 credits) and specific educational activities also aiming at increasing their command of the EU language they studied in the 1st cycle, the close observation of issues and key aspects of their future professional role through the acquisition of useful knowledge for entering the labour market, according to an "empowerment" logic and to the guidelines proposed in the phase of planning, or according to their interest and personal skills. Elective activities will be provided for 9 credits in total. The course aims at educating professionals who will enter the labour market endowed with high theoretical-methodological competences enabling them to produce good communication products and successful promotional campaigns. These campaigns, grounded on a solid theoretical basis and well articulated are directed towards companies, advertising companies, public bodies and agencies, as well as political institutions. Course teachings aim at providing advanced knowledge with respect to the management of communication in companies, institutions and local and national administrations, public bodies and nonprofit organisations A particular attention is paid to advertising and communication products, and the course provides the tools for ideating and carrying out advertising campaigns, events, press and public relations services. The teaching of advertising techniques takes into account all aspects, form graphic to linguistic ones. The course also provides the tools for the definition and organisation of corporate images of public administration as well as of political institutions. Communication is studied with respect to the needs of public and private companies, public administration and third sector organisations.

work perspectives

Self-employment; Public and private institutions with public relations offices; Public relations offices in companies; Marketing and advertising units in companies and private and public institutions; Companies promoting their corporate image through various types of advertising campaigns and media.

Characteristics of the final exam

In accordance with the educational objectives and the expected learning outcomes, the final examination (18 credits) will consist of an original final dissertation written under the guidance of a supervisor, with multimedia and/or digital video baking, if any (related, depending on the curriculum, to the theory and/or techniques of social and institutional communication, to the analysis of communication experiences carried out within third sector associations and/or companies, private companies, advertising agencies, public relations branches, political institutions and/or bodies). demonstrating the achievement of the specialisation objectives of the course.