Is more choice always worse? Age differences in the overchoice effect

Abstract

Current research on the overchoice effect has been mainly conducted from an adult point of view and with adult subjects. This study investigates whether children, adolescents, and seniors suffer the same negative consequences as adults when facing an overabundance of choice. Findings showed that the overchoice effect did not equally extend to all age groups. While adolescents were affected by the phenomenon in a very similar way as adults, children and seniors suffered fewer negative consequences of an overabundance of choice. Theoretical and practical implications are discussed.