Into the development of relational tourism: opportunity and threats
- Autori: Ruisi, M
- Anno di pubblicazione: 2010
- Tipologia: Capitolo o Saggio (Capitolo o saggio)
- Parole Chiave: relational tourism, firms
- OA Link: http://hdl.handle.net/10447/59470
Abstract
The article starting from the concept of "relational tourism" (Ruisi, 2004) suggests the use of two matrices ("complementarity" and "compatibility") for a better selection of the partners of a network of tourist firms (i.e. hotel companies). Moreover, the article presents an example of best practice in relational tourism: the cous cous fest in San Vito Lo Capo (Sicily)