22. Administering Face-To-Face Structured Questionnaires In Tourism Research

Abstract

Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.