Preventing Male Violence Against Women Through Communication: A Comparative Analysis of the Television Campaigns of the Italian and Spanish Governments

Abstract

This paper shows some results from a large study, which aims to identify what representations of male violence on women and what communication strategies for preventing and fighting the phenomenon are emerging from the national campaigns implemented by European Union Member States. In particular, the study aims to test the hypothesis that, as it goes from newcomer to intermediate to early-bird countries, governmental communication campaigns tend to become more tailored to specific target groups of population and more differentiated in terms of types of male violence addressed, modes of representation of violent acts, types of target groups, frames of male violence adopted by national governments as well as types of communication objectives. The paper presents a comparative analysis of the communication strategies adopted by the Governments of Italy and Spain,