Aiap Women in Design Award (AWDA) : Short History and Perspectives

Abstract

The biennial award organized by Aiap (the Italian Associa- tion of Visual Communication Design) intends to investigate the languages, poetics and different approaches to commu- nication design and explore the conditions in which women designers work. Not to examine a protected area or search for peculiarities characterizing women’s design methodol- ogy (Ferrara, 2018). Nevertheless, to act as a place whence to observe a partly hidden dimension, to use single projects to bring to light the wide-ranging, diverse world of women communication designers (Piscitelli, 2015). The award intends to emphasize the role that women graphic designers have or had in the professional and educational areas, both in present times and in the past, to identify role-models.