Tourism Statistics Literacy (TLS) and Destination Management: The Case Study of the Greater Miami Convention and Visitor Bureau (GMCVB)

Abstract

Tourism Statistics Literacy entails understanding, analyzing, and utilizing statistical data pertinent to the tourism sector. This skill is essential for stakeholders, including government agencies, businesses, and researchers, aiming to tap into the vast potential of tourism. It involves exemplifying interpreting critical indicators such as tourist arrivals, accommodation occupancy rates, and economic contributions, from one hand, measuring the impact of economic, social, and environmental sustainability, measuring the effects of seasonality, and assessing the impact of spending activities in a specific destination, on the other hand. Proficient tourism statistics literacy enables decision-makers to develop effective strategies, allocate resources efficiently, and adapt to changing market dynamics. Moreover, accurate data interpretation is integral to destination management and marketing, as it allows for targeted promotion, better visitor experience management, and strategic planning. Thus, tourism statistics literacy is a foundation for fostering resilience, innovation, and optimal management within the complex tourism ecosystem. Finally, the specific case study reporting the experience at the Greater Miami Convention and Visitor Bureau (GMCVB) is shortly analyzed.