The competitive development of flowers and ornamental firms through the use of web-marketing strategies: a survey in the convergence objective regions in Italy
Authors: Asciuto, A.; Di Franco, C.; Galati, A.; Schimmenti, E.
Publication year: 2011
Type:
Abstract in atti di convegno pubblicato in volume
Key words: Flowers and ornamental plants firms, web-marketing, website quality, convergence regions
